Photo notice

This notice explains how images taken by the Cumberland Group will be used.

Society name: Cumberland Building Society (“The Cumberland Group”), which term includes all its operating subsidiaries including Borderway Finance Limited.

This policy outlines how images taken by the Cumberland Group will be used. The Cumberland Group may take photos of you or your organisation for marketing purposes, for example if we have sponsored your event and want to showcase our support.

1. Where will the image(s) be published?

Photos taken may be used on the Cumberland Group’s digital channels. This currently includes Twitter, Facebook, Instagram, LinkedIn and The Cumberland Group’s websites.

If the photograph has an identifiable individual as the subject, the photograph will be dealt with as personal data in accordance with all the requirements detailed in our Privacy Notice where consent has been provided and in accordance with the requirements of all legislation and regulatory requirements in force from time to time relating to the use of the image. More information is available on our website:

It is possible that other users of these social media platforms may share or re-post this content on their own social media pages. The Cumberland Group is not responsible for this activity.

The photos may be used in other printed and digital marketing material, including leaflets, poster and billboard advertising, print and digital media advertising, email newsletters, written correspondence and in-branch promotional material where the appropriate consent has been obtained.

2. Right to Withdraw Consent

You have the right to withdraw your consent to any identifiable individual photographs of yourself displayed on our website, social media and storage of photos on our secure internal network system.

There are a number of different ways you can make a request to withdraw consent. These include:

  • Write to us at Marketing Department, Cumberland House, Cooper Way, Parkhouse, Carlisle CA3 0JF with details of where the photo is located along with your name.
  • Email us at with details of where the photo is located along with your name.
  • Visit one of our local branches.
  • Call our Customer Service team on 01228 403141.

We'll review your request and get back to you within one month.

We will only publish images of children aged 16 or under if we have the appropriate prior consent from a parent/guardian.

3. Copyright

Photos taken by The Cumberland Group are subject to copyright and permission should be sought to publish them elsewhere.

4. Storage

Photographs taken of people and organisations during the course of marketing activity and contact information are stored by The Cumberland Group on secured internal network systems and subject to our retention policy, further details can be provided on request to our Data Protection Officer as detailed in the Group Privacy Notice available on our website:

5. Licencing

The Cumberland Group is granted licence to copy, publish and otherwise exploit photographs that have been submitted to be used in the course of marketing by The Cumberland Group customers, organisations and individuals.

Last updated: 18th February 2019