Proud supporter of Cumbria Tourism

Working together to support the growth of the visitor economy through the Cumbria Tourism Strategic Partnership Scheme

The Cumberland is proud to be a continual supporter of Cumbria Tourism, sharing their commitment to supporting businesses across the county through their strategic partnership scheme.

An introduction to the Cumbria Tourism Strategic Partnership Scheme

The Cumbria Tourism Strategic Partnership Scheme is a group of local businesses with the shared ambition of growing the value of the visitor economy and providing support to businesses throughout the county.

Having been the first business to join the scheme when it first started three years ago, The Cumberland is a long-standing supporter of Cumbria Tourism. Over the years we have worked together to support businesses across the county in various ways, including collaboration on industry research and organising events. Prior to the pandemic we delivered a successful guest speaker event at The Belsfield Hotel in Bowness-on-Windermere for new guest house owners in the region which was well received by Cumbria Tourism members.

Grant Seaton, Senior Lending Manager at The Cumberland, further explains: “We keep close contact with the team at Cumbria Tourism so we can understand what their key areas of focus are at any one time. This allows us to support them and the wider membership base in any way we can. The Cumberland also covers the cost of the first year of Cumbria Tourism membership for any of our customers who wish to join”.

About Cumbria Tourism

Established over 40 years ago, Cumbria Tourism is the official Destination Management Organisation (DMO) for the Lake District, Cumbria. As one of the largest member Destination Management Organisations, their mission is to create a world class visitor experience through effective marketing, proactive sustainable tourism development and relevant industry services.

Encompassing their core values in everything they do, Cumbria Tourism are passionate about Cumbria as a visitor destination, ambitious about sharing their knowledge and enthusiasm about the county with visitors to make their experiences memorable.

Collaborating with businesses across Cumbria

As part of the Cumbria Tourism strategic partnership scheme, we work with 15 other businesses from various sectors across the county, each bringing their own knowledge and experience from their specialist field.

This collection of strategic partners forms a core network of recognised and influential tourism related businesses, organisations and individuals who share Cumbria Tourism’s aim to deliver effective destination marketing for the county and raise the value of tourism in Cumbria on behalf of its members.

Get involved

If you would like to find out more about the Cumbria Tourism strategic partnership scheme, or ways you can get involved, please visit the Cumbria Tourism website.