The sought-after recognition is regarded as an independent seal of appproval based solely on customer reviews and ratings, with the annual Feefo Trusted Service awards highlighting businesses that demonstrate outstanding service to their customers. Only those who meet Feefo’s criteria of excellence, and whose customers highly rate their experience year after year, achieve ‘Platinum’ status.
Reflecting on the accolade, Chief Customer Officer, Claire Deekes, said: “Being awarded a Platinum Trusted Feefo Award for the fourth year running is something everyone in this business can be so proud of. Now, more than ever before, it’s a true testament to everyone’s hard work and dedication to our members - and we read all the reviews.
“It means a lot to our colleagues that customers take the time to give feedback and leave reviews. And in that regard, it’s not just about what we do for our members, but what they do for us too.
“Thank you to everyone who has shared their experience - it shows that kindness is not just in our nature, but is something we share with our members and our community. It is at the heart of everything we do.”
Congratulating The Cumberland on winning this year’s award, Tony Wheble, CEO at Feefo, said: “The Trusted Service Awards have always been about recognising companies that go way beyond the norm in customer service and in turn receive great feedback from delighted customers.
“Congratulations to the Cumberland for winning a Platinum Trusted Service Award by providing great customer service consistently over a number of years. I look forward to seeing them continue to achieve next year and beyond.”
Compared to 2021, The Cumberland received almost double the amount of reviews last year, with its average Feefo service rating increasing to 4.9 out of 5.0.
Borderway Finance, a wholly owned subsidiary of the Cumberland Building Society, is also celebrating after receiving the Platinum Trusted Service Award for the third year in a row.