The Cumberland sponsors Carlisle United for two more years

Published on
3 August 2022

Thousands of youngsters will get to see Carlisle United matches for free this season after The Cumberland extended its partnership with the football club.

The region’s largest financial institution and the 10th largest building society in the UK will continue as sponsor of the club’s Community Ticket Scheme for two more years and also retain the naming rights to the Community Stand.

The Schools and Community Ticket Scheme provides local primary schools and community groups with up to 300 free tickets for home football matches during the season.

The Cumberland’s sponsorship of the scheme has now been in operation for just over 12 years and the community-based partnership took another step in 2013 when the club’s A Stand was rebranded as the Cumberland Community Stand.

Strong supporters of the Blues, The Cumberland had previously sponsored the East Stand and a number of other initiatives in and around Brunton Park.

Debbie Huddart, commercial sales manager at Carlisle United, said: “We would like to say thank you to The Cumberland for their continuing support for the club and we are delighted that they have chosen to continue with their fantastic sponsorship of the Community Ticket Scheme and the Cumberland Community Stand.

“The new branding on their stand looks magnificent, and we are proud to further consolidate our partnership with this new agreement, and we look forward to enjoying many successful years ahead.”

When I came to the club in February I spoke about how important it is for the community to feel part of everything we do, and I can’t thank The Cumberland enough for what is a brilliant example of that with their Community Stand and Ticket Scheme.

Paul Simpson, Carlisle United Manager

“This not only gives youngsters a chance to come to a game, when they perhaps wouldn’t otherwise do so, but it also fosters fans of the future, which is so important.

“I know the Cumberland are huge supporters of the club and it’s always good for us to see successful local businesses and companies giving their support, particularly when, like this, it’s for the benefit of so many people.”

Andrew Gordon, Business Development Manager at The Cumberland, added: “We are delighted to extend our support for the club with this continued sponsorship deal, which will allow both ourselves and the club to strengthen our relationships with the local community.

“By sponsoring the Community Ticket Scheme we are able to provide hundreds of free tickets to local primary schools and community groups in the area and help the club to develop its next generation of fans.

“In terms of the Community Ticket Scheme, we do a lot of work with schools as part of our own community outreach programme and that has been enhanced by being able to link up with the club to provide this unique match day experience.”

Blues fans can also help support the club with a savings account from The Cumberland.

The ‘Cumberland Blues’ account donates 1% of the total average balance to the club, as well as offering a range of other benefits including a discount in the club shop and a free prize draw.

Cumberland Blues - Find out more

To find out more about Carlisle United’s Community Ticket Scheme, and how to get your school or organisation involved, email