As well as modernising the look and feel of the branch to make it a more open and welcoming environment, the new design will help us continue to deliver exceptional customer service.
The traditional counters have been replaced by customer-friendly service units for a more personal experience while a customer seating area complete with coffee facilities will create a warm and inviting environment.
Claire Deekes, Head of Retail Distribution at The Cumberland, said: “While the reopening of our Brampton branch signifies another step forward in our major branch investment programme, and the realisation of our Brighter Banking ethos, it is set to a challenging and unprecedented backdrop during the country’s COVID-19 lockdown.
“As an essential service, we are focussed on maintaining the critical facilities our customers and communities rely upon, such as access to money and providing support for those customers facing difficulty as a result of the impact of the coronavirus.
"We’re doing this while protecting the health and wellbeing of our customers and our people. As such, while our new Brampton branch is now open, we encourage our customers to only visit for essential transactions, in line with government advice.
“When it is safe to do so, we very much look forward to welcoming our customers to their new Brampton branch and showcasing the new features that will ensure we continue to provide the best customer experiences, now and in the future.”
To help protect the health and wellbeing of customers and colleagues, all of our branches are adhering to the government’s strict social distancing rules, marking out two metre distances on the flooring, installing plastic screens at the customer service units and where necessary, asking customers to queue outside if it is not possible to keep people a safe distance apart inside.
The refurbishment of the Brampton branch is the first part of an investment programme which will also see a state-of-the-art branch created at English Street in Carlisle.
This follows several months of customer research which tested various ideas before working with renowned retail store designers Smart Circle and Design Time to finalise plans.
The new designs put people and personal service at the heart of every interaction, which remains our core purpose.