The Cumberland receives Feefo Gold Trusted Service award

Published on 28 January 2020

The Cumberland has won the Feefo Gold Service award, an independent seal of excellence that recognises businesses for delivering exceptional experiences, as rated by real customers.

Created by Feefo, Trusted Service is awarded only to those businesses that use Feefo to collect genuine reviews and insights. Those that meet the high standard, based on the number of reviews they have collected, and their average rating, receive the award.

A badge of honour, this accreditation remains unique, as it is based purely on the interactions with real customers. As all reviews are verified as genuine, the accreditation is a true reflection of a business’ commitment to outstanding service.

The Cumberland collected 1,434 reviews between during 2019, with an average Feefo service rating of 4.8 out of 5.0.

Claire Deekes, Head of Retail Distribution, commented "We’re delighted to receive this award from Feefo as it recognises the hard work our team puts in to create exceptional customer experiences.

"What’s particularly rewarding though is that this award is based entirely on real customer feedback, not a voting panel. I’m really pleased that our customers are so happy with our service, although, rest assured, we won’t rest on our laurels and we’ll be using the feedback to keep on improving our products and services."