The Cumberland joins fight against dementia with £9k donation

By Craig Bright on 22 August 2017

We're uniting against dementia, donating over £9,000 to Alzheimer's Society.

The £9,357 donation follows our Annual General Meeting, which each year sees us make a donation on behalf of are voting members to benefit worthy causes supporting our branches’ surrounding communities.

With around 850,000 people in the UK currently living with dementia, this figure is set to increase to over one million by 2025 as the country’s aging population continues to grow. Our donation to Alzheimer's Society will help ensure that people affected by dementia across Cumbria and North Lancashire continue to receive the support they need.

Forecasts from the Cumbria Intelligence Observatory shown that by 2019 the number of residents in Cumbria aged over 65 is projected to increase by 8,990 people (+11.4%) across Cumbria (England +9.4%), while the proportion of over 65’s is expected to increase to 24.6%, the sixth greatest proportion of all English counties (England 18.5%)*.

Alex Windle, our Marketing Director, said:

“With the number of dementia diagnoses growing rapidly, coupled with the uncertain future of many social care services, we were keen to choose a beneficiary of our Annual General Meeting donation that would make a real difference to the communities which we serve.

“Alzheimer's Society not only provide a fantastic front-line service to people with dementia and their families, but the charity also plays a pivotal role in raising awareness of dementia care.”

Alzheimer's Society is the UK’s leading dementia charity, which is providing information and support, challenging perceptions, improving care and creating lasting change for people affected by dementia.

Singing for the Brain is a service provided by Alzheimer's Society which uses singing to bring people together in a friendly and stimulating social environment.

As part of our ongoing support this year for Alzheimer's Society, Becky, our Community Fund Co-ordinator and Jack, our Kingstown Branch Manager had a lovely afternoon recently, when they went along to one of these sessions in Carlisle, to see first hand the benefit they have in supporting people living with dementia in our area.

Alzheimers Group

Watch of a video of the session here.

Sue Swire, community fundraiser for the Alzheimer’s Society in Cumbria and Lancashire, added: “It’s wonderful that The Cumberland is supporting us and all the customers who have taken the time to vote for us. I truly cannot thank them all enough, their support will go a long way to help us continue to provide support for people living with dementia and their carers.

“Dementia devastates lives, but dementia won’t win. Until the day we find a cure we will be here for anyone affected by dementia, wherever they are, whatever they’re going through. We need more people to join us now and unite against dementia.”

For more information about the Alzheimer's Society visit www.alzheimers.org.uk.