Borderway Finance has hired Jenny Strong as Corporate Account Manager, to build relationships with local businesses.
Borderway Finance is part of The Cumberland, offering finance solutions through local vehicle dealers, through branches of The Cumberland and direct from its Carlisle-based team.
Jenny joins the Borderway Team having previously worked for The Cumberland in key roles for over 13 years, most recently as Assistant Branch Manager of The Cumberland’s English Street branch.
Jenny’s new role within the Borderway team is to assist local businesses who have a requirement for car and light commercial vehicle finance.
Jenny has extensive experience in developing and managing customer relationships and growing new business with customers within the local community.
Meeting local businesses
Jenny said, “I’m really looking forward to meeting lots of local businesses to increase awareness of our tremendous proposition.
"As a Carlisle-based business we’re on the doorstep, and our years of expertise and individual underwriting approach can really benefit business owners. It’s my job to make sure every business in the region is aware of how we can help them."
Mike Deans, managing director, commented, “Jenny is a great addition to our team. Her experience and enthusiasm will really help to promote the strength of our proposition.
"There is fantastic opportunity for growth in the small business and SME community with many businesses looking to increase head count over this year.
"The local business community is characterised by people who are hard working, agile but time-short.
"These businesses look for expert advice coupled with great value, and wherever possible, to partner with other local businesses.
"I look forward to working with Jenny to deliver an excellent customer experience and grow lasting relationships with businesses throughout our operating area.”