Forging a renewed Strategic Partnership with Cumbria Tourism

Published on
24 March 2021
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As the county prepares to ease out of lockdown, we have renewed our commitment to working alongside Cumbria Tourism, the region's official ‘Destination Management Organisation’ (or DMO) to champion the long-term success of the local visitor economy and the communities it supports.

We're excited to be renewing our Strategic Partnership with Cumbria Tourism for another two years, as we look ahead to the recovery of the county's tourism industry.

Cumbria Tourism’s Strategic Partners are a network of key tourism-related businesses, organisations and individuals who share its core values and desire to significantly grow the value of the county’s tourism sector and build a brighter, more sustainable future.

Our commercial lending team has a particular specialism in the tourism and hospitality sector and supports and provides finance to customers who operate holiday lets, hotels and B&Bs in locations like Keswick, Windemere and Ambleside. The team have also been supporting customers facing financial difficulties during the pandemic.

The new Strategic Partnership agreement builds on previous joint working with Cumbria Tourism over the past two years to support the sector, including a high-profile ‘round table’ event examining the future of self-catering businesses and an event for B&Bs aimed at working with international markets.

Grant Seaton, Senior Lending Manager comments:
“As we look ahead to the re-opening of the hospitality industry, it’s more important than ever for the organisations that serve the sector to work collaboratively to support businesses to re-open, recover, and to thrive once again.

“With over 90% of our business mortgage customers operating within the hospitality sector, our partnership with Cumbria Tourism helps us to remain close to key developments within the industry, and the issues that affect our customers and influence their business decisions. It’s critical that we have this in depth understanding, to help us provide personal and tailored support to our customers.

“It’s also hugely important to us to contribute to the long-term success of the Cumbrian tourism industry, and working with Cumbria Tourism and the wider strategic partnership group to provide events and resources is something we are excited to continue to do over the next two years of our partnership."

Gill Haigh, Managing Director of Cumbria Tourism, added:
“Our Strategic Partners are a group of influential, like-minded organisations who want to get behind us, to share their collective expertise and values, and to champion the delivery of effective destination marketing for the county.

“Never has this been more important, as lockdown restrictions begin to ease and businesses start to get back on their feet. The Cumberland not only has an in-depth understanding of our visitor economy but is highly respected and regarded within the industry. It is a critical time for tourism and hospitality businesses, but we know that The Cumberland is a huge advocate for our sector and we are proud to have their team, their experience and their enthusiasm alongside us.”

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