Best Recovery Initiative - Boutique Hotelier Awards

Published on
13 November 2020

It's been an extremely challenging year for hospitality businesses and we’ve witnessed incredible strength from our customers throughout the pandemic. From re-opening after the first lockdown, to having to adapt to the new normal of regional restrictions and being faced with the latest national lockdown in England.

We want to raise a glass to all the amazing people behind these businesses, who have navigated such uncertainty, supported each other through tough times, and emerged with new ideas and a fresh take on hospitality that works for the here and now.

That’s why we're proud to sponsor the Best Recovery Initiative at the Boutique Hotelier Awards later this month.

We have enjoyed reading the inspiring stories of the nominees, who have found innovative new ways to connect with their customers. If you've got 5 minutes and a cuppa to hand, have a browse and find out how each of the finalists adapted.

Devonshire Arms Hotel

The Devonshire Arms Hotel doubled their outside capacity over summer, and made it work for those chillier autumn days too. How did they do it?

Hampton Manor

Hampton Manor helped people to celebrate occasions in style, from the comfort and safety of their own homes, while helping the local community too. Find out how.

Meldrum Country House Hotel

Luxury outdoor dining domes – sounds intriguing doesn’t it? Read more about how Meldrum Country House Hotel created safe but exciting new dining spaces in their grounds.

Profit Room

Time to get a bit techy. ProfitRoom launched the Live Hotel Barometer – a tool that helped hoteliers to manage their response and recovery to the COVID-19 pandemic. Learn more.


When COVID-19 hit, Vamoos shifted their entire focus to a new app for hotels, helping villas, lodges, B&B’s, and all other property types re-open with new digital processes that keep their guests and staff safe. Read more.

That completes our introduction to all of the nominees for the Best Recovery Initiative at the Boutique Hotelier Awards.

We hope you found their stories as inspiring and interesting as we did.

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