What you need to know about selling your home this Christmas

Published on 7 December 2018

Thinking of leaving it until after the busy festive period to put your house on the market? Well, you could be missing out.

The January sales don't really translate to property – research suggests that most people are on the lookout for bargains almost as soon as they've finished their Christmas dinner.

New year, new move?

Just as many people are motivated to make a change in the New Year, they may also resolve to make the big move they've been putting off for the past 12 months.

With many of us on holiday over the festive period, people have more free time and will start to browse property websites – there is no better time to have your house listed on the major sites.

We list our properties on the key online portals such as Rightmove, Zoopla and PrimeLocation, as well as the Cumberland website and Facebook page.

Statistically, these websites see a substantial spike on Christmas Day and Boxing Day – Rightmove has previously reported that traffic doubled over Christmas.

This doesn't mean that you need to worry about inviting strangers into your home for a viewing while all the family are round and the decorations are still up – viewings are typically put off until the first week of January.

Despite the upsurge in people browsing, there are fewer sellers listing their property over Christmas. Anyone that does will benefit from having less competition than they typically would have in the New Year.

Winter warmer

When the weather outside is frightful, people viewing houses appreciate stepping into a warm and welcoming home. It can be just as effective as seeing a property on a warm summer's day.

Casual viewings decrease around this time as preparations for Christmas take precedent, so if someone is out house hunting in the winter months, you can expect that they are keen to secure a move as quickly as possible. The viewings-to-sales ratio is much better than at other times of the year.

It is important to plan ahead though – be sure to get your photos taken before the decorations go up, because if there is no quick sale those photos will soon look dated. It also takes an estate agent time to pull together the marketing material and commission an Energy Performance Certificate, so it is important to contact them early if you are keen to capitalise on this peak season.

Graeme MacLeod, managing director, said: "People sell houses all year round and you can't really say there is a right and wrong time to put your house on the market.

"The key factor is whether you have the time to show your home at its best and welcome people for viewings. Our staff work right through the festive season so will be here to help and advise and we know from experience that when it gets to New Year a lot of people will start thinking about a new home in the same way that many people start looking for a new job in January."

Why wait to put your home on the market when your dream buyer could schedule a viewing this Christmas. Book a valuation of your home with our local property experts at The Cumberland.